Kearney Consumer Institute Manager - 2023

Job Description

Kearney Consumer Institute Manager

About Kearney

As one of the original firms, we’ve never lost sight of the fact that consulting is a people business. A global partnership in more than 40 countries, our people make us who we are. We’re individuals with different passions and strengths who take as much joy in the work we do as from those we work with.

About Kearney Consumer Institute

The Kearney Consumer Institute (KCI) is a think tank that evaluates today’s business challenges and opportunities through the eyes and experiences of consumers, advocating a consumer-first perspective.

About the Role

The KCI Manager will generate conversation, and ultimately, action around how to address consumer needs with meaningful benefits. This individual will be responsible for leading the commercialization of the Kearney Consumer Institute globally, with an aim to provide a differentiated source of consumer-centric information and inspiration, driven through conversation.  A hybrid external marketing and internal content role, this individual will partner with the KCI Lead on original content pieces on a regular basis that reflect thoughtful, provocative points of view from a consumer lens. They will contribute to client engagements through discussions and workshops while also building a community of executives and like-minded professionals through strategic outreach.

Responsibilities

·       Demonstrate creativity and enthusiasm for the consumer and building Kearney Consumer Institute global expertise; comfort operating in the ambiguity that will entail

·       Create/amplify original, custom content on a recurring basis that is provocative and ownable to the Kearney brand; develop regular briefings and newsletters

·       Build KCI client network and insights community via regular outreach and conversations

·       Manage/lead executive subscription programming to build community and KCI network

·       Run consumer research regularly, including surveys and ethnographies, to maintain current knowledge of consumer and build out data repository for firm

·       Utilize multimedia approaches such as video, audio, and visuals to enrich content

·       Partner with client teams and connect with practice to drive conversation with clients; develop custom materials for client conversations, projects, proposals, and workshops as needed

·       Liaise with global consumer practice to customize content by region

·       Identify opportunities to speak or participate in leading industry conferences to exhibit content and expertise; support content development

·       Amplify the use of and increase access to KCI materials by consultants across the CIRP community

·       Collaborate with Kearney marketing to amplify and build the KCI and overall Kearney brands

Qualifications

·       At least 5-8 years of experience in brand management, marketing, and/or consulting

·       Demonstrated passion for the consumer and consumer-facing industries, including CPG and retail

·       Bachelor’s degree required

·       MBA from a top tier institution, a plus

·       Must have strong written and verbal communication skills, with the ability to communicate concisely and effectively for both internal meetings with senior practice leadership and c-suite level clients, and through external media interviews and conferences

·       Encourage use of personal social media as a platform and brand tool to represent the KCI

·       Comfort collaborating across global regions

·       Excel and PowerPoint skills

·       Consumer survey / research experience, a plus

Equal Employment Opportunity and Non-Discrimination

Kearney prides itself on providing a culture that allows employees to bring their best selves to work every day. Our people can feel comfortable, confident, and joyful to do great things for our firm, our colleagues, and our clients. Kearney aims to build diverse capabilities to help our clients solve their most mission critical problems.

Kearney is committed to building a diverse, unbiased and inclusive workforce. Kearney is an equal opportunity employer; we recruit, hire, train, promote, develop, and provide other conditions of employment without regard to a person’s gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information or any other differences consistent with applicable laws. This includes providing reasonable accommodation for disabilities, or religious beliefs and practices. Members of communities historically underrepresented in consulting are encouraged to apply.

 

Language Requirements

English